The BJP Campaign for the 2014 General elections is a fine example of effectively implementing a marketing and branding campaign. This campaign surpassed ideologies, religions, and regions encompassing a democracy of over a 800 million voters, i.e. more than twice the entire population of the US. Brand Modi overshadowed prominent figures from all parties, including the BJP. This study makes an attempt to study the strategy behind the creation of the brand which led to the epic victory
